"We have many assets here. The most valuable asset of all are the four letters, S-O-N-Y. I tell them, make sure the basis of your actions is in creating the value of these four letters, S-O-N-Y. In other words, when you consider doing something, you must consider whether your action will increase the value of S-O-N-Y, or lower its value."
I've kept this quote in my wallet for ten months.